EmailOctopus vs Ghost
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EmailOctopus's cheapest paid plan is $9/mo, against $15/mo for Ghost.
- Ghost offers a free trial; EmailOctopus does not say it does.
- Fees: EmailOctopus Billed yearly; price rises with subscribers; Ghost Custom pricing.
| EmailOctopus | Ghost | |
|---|---|---|
| Starting price | Free plan · from $9/mo | from $15/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | No | Yes |
| Plans | Starter ($0); Pro ($9/mo annual) | Starter ($15/mo annual); Publisher ($29/mo annual); Business ($199/mo annual); Custom () |
| Fees | Billed yearly; price rises with subscribers | Custom pricing |
| Best for | Not stated | Creators |
| Key features | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Your own website and email newsletter; Free custom domain; Unlimited email sends and managed deliverability; Paid subscriptions, tips and premium tiers (Publisher and up) |
| Checked on | 2026-10-03 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier
Ghost
- No payment fees from Ghost on paid subscriptions
- Unlimited email sends on every plan
- Website and newsletter in one product
- Cancel or change plan at any time
Trade-offs
- Starter has no paid subscriptions
- Prices are for 1,000 members; Business covers 10,000
- Starter allows only 1 staff user