Dub vs UTManager
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTManager's cheapest paid plan is $8.25/mo, against $27/mo for Dub.
- Dub has a free plan; UTManager does not.
- Fees: Dub states none; UTManager $500 one-time.
| Dub | UTManager | |
|---|---|---|
| Starting price | Free plan · from $27/mo | from $8.25/mo |
| Free plan | Yes | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual) | Subscription ($8.25/mo annual, $99/yr); Lifetime () |
| Fees | Not stated | $500 one-time |
| Best for | Not stated | Agencies |
| Key features | Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting | UTM link builder with templates; Bulk link builder; Team governance and approved values for source, medium, content and term; Requires every link to belong to a campaign |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Dub
- Free plan includes API access and 3 custom domains
- Open source
- A 14-day trial on paid plans
- Yearly billing is 10% cheaper
Trade-offs
- The free plan allows only 25 new links a month
- A/B testing and conversion tracking start at Business ($90/mo)
- The pricing page leads with Dub Partners (affiliate management), which is a separate product
UTManager
- One flat price with unlimited links, teams, members and QR codes
- A one-time lifetime option
- Governance rules keep naming consistent
Trade-offs
- No free plan or free trial is listed
- The lifetime option covers current core features; future premium modules may cost extra
- No click tracking or short links are listed