AvidTrak vs Invoca
Both are in Call tracking. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: AvidTrak states none; Invoca Get a quote.
| AvidTrak | Invoca | |
|---|---|---|
| Starting price | from $15/mo | Not verified yet |
| Free plan | No | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo); Professional ($30/mo); Agency ($55/mo) | Pro () |
| Fees | Not stated | Get a quote |
| Best for | Not stated | Not stated |
| Key features | Online call tracking and dynamic number insertion; Keyword-level attribution and localized DNI; Call recording, scoring and transcriptions; Custom dashboards and scheduled reports | Track inbound calls with dynamic numbers; Dynamically swap website phone numbers to tie calls to session-level data; Record calls and build custom IVRs; Import offline conversions and revenue by file upload or API |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AvidTrak
- Free trial with all features and no credit card
- Plans from $15 a month
- Keyword-level attribution on every plan
Trade-offs
- Overage usage is billed: for example local minutes $0.07 on Starter
- Starter covers 5 local numbers and 500 minutes
- Pricing applies to the US and Canada
Invoca
- Closed-loop attribution by importing offline conversions and revenue
- Plans for several business types
- A get-your-quote path for each
Trade-offs
- No prices are published; every plan needs a quote
- Higher plans' features were not listed in the page text