Amplitude vs Matomo
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Amplitude Starts at $0, first 2M events a month free; credit card required, Custom, event based pricing; Matomo Custom pricing.
| Amplitude | Matomo | |
|---|---|---|
| Starting price | Free plan | from $26/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Plus ($0); Growth (); Enterprise () | Cloud Business ($26/mo); Cloud Enterprise () |
| Fees | Starts at $0, first 2M events a month free; credit card required; Custom, event based pricing | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Product analytics; Session replay (10K a month on Free); Experimentation, guides and surveys; AI agents and MCP | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow |
| Checked on | 2026-10-03 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Amplitude
- Free plan with 2M events a month and no credit card
- First 2M events a month are free on Plus
- A free year of Growth for startups under $10M funding and fewer than 20 employees
Trade-offs
- Plus needs a credit card
- Growth and Enterprise are quote-based, with event-based pricing
- Free has limited experiments, guides and surveys
Matomo
- Free trial with no credit card
- Cloud includes hosting, updates and backups
- Report data retention is forever
- Get 2 months free with annual billing
Trade-offs
- Cloud price rises with monthly hits
- Extra hits cost $2.60 per 5,000
- On-Premise pricing was not shown in the page text