ActiveCampaign vs Sendlane
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ActiveCampaign's cheapest paid plan is $15/mo, against $100/mo for Sendlane.
- Fees: ActiveCampaign states none; Sendlane Unlimited profiles; $2.00 CPM overage, Annual contracts only.
| ActiveCampaign | Sendlane | |
|---|---|---|
| Starting price | from $15/mo | from $100/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | 50,000 emails a month ($100/mo); Enterprise support tiers () |
| Fees | Not stated | Unlimited profiles; $2.00 CPM overage; Annual contracts only |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Email and SMS automation; Unlimited contacts and profiles; Sending from a Tier 1 ESP; Proactive deliverability monitoring |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
Sendlane
- Pay for sends, not profiles
- 24/7/365 chat support on every plan
- SMS from $0.009 per credit, carrier fees included
Trade-offs
- Entry price is $100 a month for 50,000 emails
- CPM overage is $2.00 per thousand emails
- Dedicated support services are for annual contracts only
- The page says Sendlane has been acquired by Privy