Prefer vs Semrush
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Prefer's cheapest paid plan is $21/mo, against $117.33/mo for Semrush.
- Fees: Prefer Custom pricing; Semrush states none.
| Prefer | Semrush | |
|---|---|---|
| Starting price | from $21/mo | Free plan · from $117.33/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Small business, Agencies | Not stated |
| Key features | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports |
| Checked on | 2026-10-03 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each