Ahrefs vs Prefer
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Prefer's cheapest paid plan is $21/mo, against $29/mo for Ahrefs.
- Fees: Ahrefs states none; Prefer Custom pricing.
| Ahrefs | Prefer | |
|---|---|---|
| Starting price | Free plan · from $29/mo | from $21/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Starter ($29/mo); Lite ($129/mo); Standard ($249/mo); Advanced ($449/mo); Enterprise ($1499/mo) | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Small business, Agencies |
| Key features | Site Explorer and Keywords Explorer; Rank Tracker and Site Audit; Tracked AI prompts and Brand Radar; API and MCP access on every plan | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ahrefs
- API and MCP access on every paid plan
- A free plan and a $29 Starter plan for light use
- Historical data from 6 months (Lite) up to 5 years (Advanced)
Trade-offs
- Lite starts at $129 a month
- Each plan includes 1 user; extra users cost $40 to $80 a month
- Annual billing, which saves up to 17%, was not priced on the page
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)