Semrush vs Surfer SEO
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Surfer SEO's cheapest paid plan is $49/mo, against $117.33/mo for Semrush.
- Fees: Semrush states none; Surfer SEO Custom pricing.
| Semrush | Surfer SEO | |
|---|---|---|
| Starting price | Free plan · from $117.33/mo | from $49/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) | Discovery ($49/mo annual); AI Search Analytics ($82/mo annual); Standard ($99/mo annual); Pro ($182/mo annual); Peace of Mind ($299/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports | Create or optimize content documents; 1-click content optimization; AI visibility tracking across ChatGPT, Gemini and AI Overviews; Content ideas and coverage gaps (Pro and up) |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each
Surfer SEO
- Offers a free start on every plan (terms not stated on the page)
- Content optimization built in
- Includes AI search visibility tracking
Trade-offs
- Entry plan is $49 a month billed yearly and covers 120 documents
- API access needs the $299 Peace of Mind plan
- Monthly-billing prices were not shown on the page