SegMetrics vs Triple Whale
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: SegMetrics Book a demo; Triple Whale Book a walkthrough, Contact sales.
| SegMetrics | Triple Whale | |
|---|---|---|
| Starting price | from $57/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Launch ($57/mo); Grow ($197/mo); Scale ($397/mo); Enterprise () | Free ($0); Foundation (); Automate (); Enterprise () |
| Fees | Book a demo | Book a walkthrough; Contact sales |
| Best for | Not stated | Not stated |
| Key features | Full funnel analytics: attribution, engagement and lifetime value; 100+ integrations; Unlimited users; Customer journey tracking and advanced segmentation (Grow and up) | Paid, owned, subscription and organic data in one view; Triple Pixel cross-device, cross-platform tracking; First and last click attribution (Free); Multi-touch attribution, no-code dashboards and SQL editor (Foundation and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
SegMetrics
- 14-day free trial on every plan
- Unlimited users on every plan
- Annual billing gives 2 months free
- Starts at $57 a month
Trade-offs
- Priced by active contacts, so cost rises with your list
- Customer journey tracking and the ad conversion feeder start at Grow ($197)
- Server-side tracking and APIs need Scale ($397)
Triple Whale
- A free plan with real-time data and the Triple Pixel
- Moby AI included from the free plan
- Multi-touch attribution from Foundation
- Enterprise adds incrementality and marketing mix modeling
Trade-offs
- Foundation, Automate and Enterprise have no published prices (book a walkthrough)
- Focused on ecommerce brands
- Multi-touch attribution is not on the free plan