Moz Pro vs Prefer
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Prefer's cheapest paid plan is $21/mo, against $79/mo for Moz Pro.
- Fees: Moz Pro states none; Prefer Custom pricing.
| Moz Pro | Prefer | |
|---|---|---|
| Starting price | from $79/mo | from $21/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Standard ($99/mo, $79/mo annual); Medium ($179/mo, $143/mo annual); Large ($299/mo, $239/mo annual) | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Small business, Agencies |
| Key features | Keyword Explorer and Domain Overview; Rank tracking and site crawls; AI Visibility dashboards and prompt tracking; AI content briefs | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Moz Pro
- Free trial available
- Yearly billing saves 20%
- An entry plan at $49 a month for a single website
Trade-offs
- Standard allows only 3 tracked sites and 300 keywords
- Extra AI prompts cost $50 per 100 and extra dashboards $20 each
- Each plan includes few users, from 1 to 3
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)