Microsoft Clarity vs Mouseflow
Both are in Heatmaps and recording. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Microsoft Clarity states none; Mouseflow Quote.
| Microsoft Clarity | Mouseflow | |
|---|---|---|
| Starting price | Free plan | Free plan · from $25/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Free ($0); Essential ($25/mo); Advanced ($109/mo); Premium ($319/mo); Enterprise () |
| Fees | Not stated | Quote |
| Best for | Not stated | Not stated |
| Key features | Session recordings with Highlights; Heatmaps for clicks, scrolls and drop-offs; AI summaries and AI chat; AI visibility: tracking AI citations and AI bot crawling | Session replays; Click, scroll and geo heatmaps; Friction detection; Conversion funnel analytics |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Microsoft Clarity
- Free forever, per Microsoft
- Recordings, heatmaps and AI summaries all included
- Mobile app analytics through a lightweight SDK
- GDPR and CCPA ready
Trade-offs
- No paid tier or dedicated support plan is described on the page
- Limits on traffic or data retention were not stated on the homepage
Mouseflow
- Free plan and a 14-day free trial
- Unlimited users on every plan
- Starts at $25 a month
Trade-offs
- Essential covers 5,000 sessions a month and 1 website project
- Data retention is 3 months on Essential
- The Monthly or Annual billing basis of the displayed prices could not be confirmed