Later vs Sprout Social
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Later's cheapest paid plan is $18.75/mo, against $79/mo for Sprout Social.
- Fees: Later states none; Sprout Social Custom pricing.
| Later | Sprout Social | |
|---|---|---|
| Starting price | from $18.75/mo | from $79/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($18.75/mo annual); Growth ($37.50/mo annual); Scale ($82.50/mo annual) | Essentials ($99/mo, $79/mo annual); Standard ($199/mo annual); Professional ($299/mo annual); Advanced ($399/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Calendar scheduling across 8 networks; Best times to post; Collaboration and approvals; Social inbox (Growth and up) | Publishing and content planning; Consolidated inbox and collaboration; Keyword and location monitoring; Review management |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Later
- 14-day free trial
- Yearly billing is 25% off, three months free
- A social set covers every supported network for one brand
Trade-offs
- Growth allows only 2 social sets and 2 users
- Extra social sets cost $11.25 a month each
- AI content tools are limited by monthly credits
Sprout Social
- 30-day free trial with no card
- Includes a consolidated inbox and review management
- Add-ons for listening, analytics and employee advocacy
Trade-offs
- Priced per seat, from $79 a month for Essentials
- Standard starts at $199 a seat and covers 5 profiles
- Premium Analytics and Listening are paid add-ons