Klaviyo vs MailerLite
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailerLite's cheapest paid plan is $10.80/mo, against $20/mo for Klaviyo.
- Fees: Klaviyo states none; MailerLite Custom pricing.
| Klaviyo | MailerLite | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $10.80/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Free ($0); Comfort ($12/mo, $10.80/mo annual, $129.60/yr); Power ($25/mo, $22.50/mo annual, $270/yr); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Ecommerce | Creators, Small business |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Email campaigns and automations; Drag and drop editor; Websites and landing pages; Signup forms |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
MailerLite
- Free plan with 2,500 emails a month
- 14-day trial of paid features with no card
- Every paid plan includes the full feature set
- Websites and landing pages included
Trade-offs
- The free plan is limited to 250 subscribers and community support
- Price rises with list size
- Unlimited automations and landing pages need Power