Instapage vs Leadpages
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Leadpages's cheapest paid plan is $8/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; Leadpages states none.
| Instapage | Leadpages | |
|---|---|---|
| Starting price | from $79/mo | from $8/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | HTML Starter ($10/mo, $8/mo annual); HTML Pro ($29/mo, $23/mo annual); HTML Business ($49/mo, $39/mo annual); Grow ($99/mo, $79/mo annual); Optimize ($199/mo, $159/mo annual); Scale ($399/mo, $319/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Small business |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Landing page builder; Custom domains; AI credits for writing; Manual A/B testing (Grow and up) |
| Checked on | 2026-09-30 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
Leadpages
- 7-day free trial on every plan
- Unlimited pages and traffic from the Grow plan
- Starts at $8/mo billed annually
Trade-offs
- A/B testing starts at Grow ($79/mo billed annually)
- Two separate plan families to choose between
- The cheapest plans cap the number of pages