Hootsuite vs Later
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Later's cheapest paid plan is $18.75/mo, against $99/mo for Hootsuite.
- Fees: Hootsuite Contact for pricing; Later states none.
| Hootsuite | Later | |
|---|---|---|
| Starting price | from $99/mo | from $18.75/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Standard ($99/mo annual); Professional ($199/mo annual); Advanced ($399/mo annual); Enterprise () | Starter ($18.75/mo annual); Growth ($37.50/mo annual); Scale ($82.50/mo annual) |
| Fees | Contact for pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Schedule unlimited social posts; AI-generated posts and images; Unified inbox; Brand and competitor monitoring | Calendar scheduling across 8 networks; Best times to post; Collaboration and approvals; Social inbox (Growth and up) |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Hootsuite
- 14-day free trial with no card
- Unlimited accounts from Professional
- One inbox for messages across networks
Trade-offs
- Starts at $99 per user a month billed yearly, well above most schedulers
- Standard is limited to 10 social accounts
- Priced per user, so teams pay for every seat
Later
- 14-day free trial
- Yearly billing is 25% off, three months free
- A social set covers every supported network for one brand
Trade-offs
- Growth allows only 2 social sets and 2 users
- Extra social sets cost $11.25 a month each
- AI content tools are limited by monthly credits