Google Analytics 4 vs Simple Analytics
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Google Analytics 4 states none; Simple Analytics Custom pricing.
| Google Analytics 4 | Simple Analytics | |
|---|---|---|
| Starting price | Free plan | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Free ($0); Self-serve ($20/mo); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | One-page dashboard with no configuration; No cookies, no consent banners, no personal data; EU-hosted and compliant by design; API and BI access (Enterprise) |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Simple Analytics
- Free plan for hobby sites
- No cookies or consent banners
- Annual billing gives 2 months free
Trade-offs
- The free plan keeps only the latest month of data and requires a badge
- Each extra user costs $20 a month
- Paid pricing depends on estimated monthly pageviews