Brevo vs Klaviyo
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Brevo's cheapest paid plan is $8.08/mo, against $20/mo for Klaviyo.
- Fees: Brevo From $2,499 per month; Klaviyo states none.
| Brevo | Klaviyo | |
|---|---|---|
| Starting price | Free plan · from $8.08/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($9/mo, $8.08/mo annual); Standard ($18/mo, $16.17/mo annual); Professional ($499/mo, $449.08/mo annual); Enterprise () | Free ($0); Email ($20/mo); Marketing ($90/mo) |
| Fees | From $2,499 per month | Not stated |
| Best for | Not stated | Ecommerce |
| Key features | Email campaigns and transactional email; Drag and drop editor and templates; AI content generator; Advanced segmentation and signup forms | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Brevo
- Free plan with no card needed
- Transactional email and API on every plan
- Automation and A/B testing from $16/mo billed yearly
- Priced by emails sent, not by contacts
Trade-offs
- The free plan caps sending at 300 emails a day
- The Brevo logo stays on emails until Standard
- Professional starts at $449/mo billed yearly
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan