My Ad Metrics vs Toolicly
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| My Ad Metrics | Toolicly | |
|---|---|---|
| Starting price | Free plan | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0) | Free ($0); Pro ($9/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | 59 free calculators; Paid media metrics: CPC, CPM, CTR; Acquisition economics: ROAS, ROI, MER, CAC, CPA, CPL, LTV:CAC, payback period, target CPA and ROAS; Conversion and revenue: conversion rate, AOV, revenue, profit | 149+ built-in generators, no prompt writing; Content Writing (17), Social Media (14), Email Marketing (24), Ads & Copy (46), Analytics (21), Creative Strategy (18), Lifestyle (9); Includes calculators such as ROI, CAC, conversion rate, and CTR; Commercial use allowed |
| Checked on | 2026-10-03 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
My Ad Metrics
- The largest calculator library in this category, at 59 free calculators
- Each calculator explains its formula in plain English
- Covers SaaS metrics such as MRR, ARR and churn as well as ad metrics
Trade-offs
- The page does not mention accounts, saved results or exports
Toolicly
- 300 free credits to start, plus daily reward credits
- Commercial use allowed
- Pick a generator and fill in fields, no prompt writing
Trade-offs
- Unlimited use needs the $9/mo Pro plan
- A set of generators and calculators, not a full marketing platform