Matomo vs Simple Analytics
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Simple Analytics's cheapest paid plan is $20/mo, against $26/mo for Matomo.
- Fees: Matomo Custom pricing; Simple Analytics Custom pricing.
| Matomo | Simple Analytics | |
|---|---|---|
| Starting price | from $26/mo | Free plan · from $20/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Cloud Business ($26/mo); Cloud Enterprise () | Free ($0); Self-serve ($20/mo); Enterprise () |
| Fees | Custom pricing | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow | One-page dashboard with no configuration; No cookies, no consent banners, no personal data; EU-hosted and compliant by design; API and BI access (Enterprise) |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Matomo
- Free trial with no credit card
- Cloud includes hosting, updates and backups
- Report data retention is forever
- Get 2 months free with annual billing
Trade-offs
- Cloud price rises with monthly hits
- Extra hits cost $2.60 per 5,000
- On-Premise pricing was not shown in the page text
Simple Analytics
- Free plan for hobby sites
- No cookies or consent banners
- Annual billing gives 2 months free
Trade-offs
- The free plan keeps only the latest month of data and requires a badge
- Each extra user costs $20 a month
- Paid pricing depends on estimated monthly pageviews