HockeyStack vs Wicked Reports
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: HockeyStack Book a demo for pricing; Wicked Reports states none.
| HockeyStack | Wicked Reports | |
|---|---|---|
| Starting price | Not verified yet | from $499/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Custom () | Measure ($499/mo); Scale ($699/mo); Maximize ($999/mo); Enterprise ($4999/mo) |
| Fees | Book a demo for pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Marketing, sales and revenue insights in one platform; Real-time ROI tracking and performance reporting; Integrations with GTM tools and CRM; Marketing intelligence and account intelligence | FunnelVision pre-built views; Cohort and LTV reports; Lifetime lookback and lookforward; Major ad platform, cart and CRM integrations |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
HockeyStack
- Hands-on support from a success team on every plan
- Built for go-to-market teams tying touchpoints to pipeline and revenue
- Custom setups for complex data environments
Trade-offs
- No prices are published; pricing is by demo
- Aimed at B2B go-to-market teams rather than small sites
- No free plan or trial is listed
Wicked Reports
- Transparent monthly prices
- Lifetime-value and cohort reporting on every plan
- Server-side tracking to reduce direct conversions
Trade-offs
- Starts at $499 a month
- API integrations need Scale ($699 a month)
- Prices are for the lowest annual-revenue bracket and rise with revenue