Drip vs Keap
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Drip's cheapest paid plan is $39/mo, against $299/mo for Keap.
| Drip | Keap | |
|---|---|---|
| Starting price | from $39/mo | from $299/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Up to 2,500 people ($39/mo) | Keap platform ($299/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Unlimited email sends; Dynamic segments that follow customer behavior; Onsite campaigns; Up to 50 workflows | CRM with contact management, tags and lead scoring; Landing pages and multi-page sales funnels; Forms that trigger automation; Email broadcasts, 1:1 email and newsletters |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Drip
- 14-day free trial with no card
- All features included at every list size
- Open API access and unlimited sub-accounts
- Starts at $39 a month
Trade-offs
- Priced by list size, so cost rises as the list grows
- Unlimited emails are not available during the trial
- Only email support is listed
Keap
- One all-inclusive price, not feature-based plans
- Strategy, data import and migration help are part of the offer
- CRM, email, text and funnels in one tool
Trade-offs
- Starts at $299 a month, billed monthly
- Implementation services are required; Keap lists separate packages for them, with costs not captured here
- Price varies with users and contacts; promotions need a conversation